20 Things Companies Overlook When Working With Digital Assets
- Graphyte
- Jul 9
- 1 min read
Digital assets today are often associated with trending items like blockchain, cryptocurrency and digital tokens. However, these assets also encompass anything digitally created and stored, meaning they can include a range of business property, from data and images to written content and videos.
As businesses become increasingly intertwined with the digital realm, they must ensure the proper usage and security of their digital assets. Below, 20 Forbes Business Council members discuss factors companies often overlook in their work with digital assets and how leaders can leverage these resources to their fullest potential.
A Strategic Communications And Marketing Plan
You can create an outstanding piece of digital content, but without a mechanism to get it in front of your key audiences—in their social media newsfeeds, email inboxes, search results and the websites they read—you have missed half of the opportunity. Each digital asset has to be supported by a strategic communications and marketing plan to deliver its full impact. - Barclay Rogers, Graphyte, Inc.